"Given the historic change our country has experienced, this is the perfect time for BET Networks to re-examine where we are as a company and what we can be for our audience," said Debra L. Lee, Chairman and Chief Executive Officer, BET Networks (or as they call it at BET, the CNIC). "As the #1 African American media company in the world, we have a unique opportunity to make the world of our audience better and provide them with quality entertainment that speaks to where they are in their lives and where they want to go. BET's reinvigorated approach is built on supporting families, embracing and encouraging their dreams, focusing on the issues that are important to them and presenting the freshest talent and entertainment."
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