Wednesday, February 10, 2010

BET: Hustling Backwards!! It’s too late, the damage is done.

Apparently last year Black Entertainment Television decided to conduct a survey on their network. They wanted to show that all blacks were diverse with different interests (somewhere the Devil is laughing). This was done in an attempt to gain advertisers and programmers. CEO Viceroy Debra Lee did a good job with keeping this one under wraps. I guess BET didn’t want to admit that they’ve lost advertisers over the years. It’s not a surprise that people jumped off the BET Titanic with such “Gems” like “Cita’s World,” “Hell Date,” “Frankie & Neffe,” “Tiny and Toya,” and everyone’s favorite “BET: Uncut.”


Side Note: If you ever wondered why your middle school daughter let boys slide credit cards up her butt, look no further than BET: Uncut.


You can look at the results yourself for understanding but I don’t need to. It’s idiotic that a black owned white owned stationed ran by black folks would need to study black folks. It should be their business from DAY 1 to know what black folks like and don’t like. BET’s biggest problem was that they dumbed down their content because they thought black folks were monolithic. Appealing to certain age groups while excluding others is how they got here in the first place. Black Entertainment Television is suppose to be for all Blacks – not just the young, tatted, ebonic speaking, pseudo-thugs/hoes/pimps/pimpettes that are mainstays on the network. To say it in a vernacular that BET would best understand. Once again, you are tardy to the party.

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