Objectified, the movie

If you loved Helvetica, the documentary, like I did, you must be SUPER EXCITED to see what the filmmakers' next project is about: product design. Meet Objectified. It covers the interesting world of product and industrial design and the creators behind them. 


Here's what their website summarizes: "Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. "


Just look at this A-team roster, some of whom I know and some I don't:
Featuring:
Paola Antonelli (Museum of Modern Art, New York)
Chris Bangle (BMW Group, Munich)
Tim Brown (IDEO)
Anthony Dunne (London)
Dan Formosa (Smart Design)
Naoto Fukasawa (Tokyo)
Jonathan Ive (Apple, California)
Hella Jongerius (Rotterdam)
David Kelley (IDEO)
Bill Moggridge (IDEO)
Marc Newson (London/Paris)
Fiona Raby (London)
Dieter Rams (Kronberg, Germany)
Karim Rashid (New York)
Alice Rawsthorn (International Herald Tribune)
Davin Stowell (Smart Design)
Jane Fulton Suri (IDEO)
Rob Walker (New York Times Magazine)



Gawwwwd. I can't wait and Seattle is getting a sneak preview in early June!