Caught on iPhone camera: Domo-kun signage!
In Target's Halloween campaign, Japan's lovable, fuzzy brown export, Domo-kun, plays the starring role. In stores, Domo-kun displays are eye-capturing, smartly designed, and cheeky: Domo-kun as a ghost? Vampire? Disgruntled pumpkin carver? Check, check, check. I saw a three-foot Domo-kun replica hanging in the store front and asked the Target store manager if I could have it post-Halloween. Keeping my fingers crossed. Meantime, Target.com's Halloween section has dedicated an interactive section to Domo-kun. Watch a Domo-kun episode and the making of Domo-kun. I've included a lil' slideshow of my favorite moments within it. Pretty smart of Target to tie Domo-kun's appeal to the Halloween spirit, this is the most memorable Halloween campaign I've seen Target run. Good stuff!
Update: I am crushed. I followed up with my local Target to ask the manager about their signage policies (I had wanted to be first on the list to snatch the domo-kun doll hanging in their Hallowee displays). According to her, Target isn't allowed to give their signage art away to consumers. Boooooooooo!!!! So, readers, ask your fellow Target managers and see if you guys got the same response!
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